After the post-Fitur hangover, we recovered our weekly content deliveries with a post summarizing trends in hotel services that we detected in this meeting of professionals from the tourism sector, which this year beat again record. No less than 254,000 visitors and 9,700 exhibiting companies, which is said soon … These figures support the good
As a continuation of last Thursday’s post in which we made an x-ray of the different customer segments and the most used technological solutions for each of them, this week we wanted to analyze the new consumption habits of the guest in business trip, what their needs are and what trends in corporate travel are
Hotelmanager launches its new Online Reputation software for Hotels. More than a dozen hotels start working with the new online reputation software. If you want to know what your clients think about your hotel and also want to talk with them to improve your product and convert clients into specifiers … Do not wait any
The hotel world is changing. Every day you can see how new technologies and social networks are changing the rules not only of their communication, but also of their own structure. Precisely this is the underlying idea that underlies the concept of the smarthotel, spaces in which new technologies have been integrated not only to
The last quarter of the year is a good time to review your annual hotel marketing strategy, draw conclusions and start drawing a new plan for next year. A little more than a month for Christmas, which coincides with the winter high season of many hotels, it is time to look back, assess errors and
The automation of the process of registration and reception of the guests is an advantage for both the hotel and the client. This is stated by the establishments that bet in their day for the different technologies that allow online check-in. The times in which the tourist was reluctant to provide their data by filling
What does a guest do since he starts looking for a trip until he makes a reservation on your website? The funnel of hotel room reservations has its particularities and is even more complex than the traditional purchase funnel of an e-commerce. On the one hand, we are facing a highly competitive sector, with a
Robotization of hotel staff, home automation, Big Data, process automation and digitalization …. The experts’ predictions about the hotels of the future also include news about the way hotel reservations will be made, a subject on which we have focused this post so that hoteliers and professionals in the sector take note and assess the
A little more than a month and a half at the end of the year and after the intense day yesterday in Bilbao in which Fernando Gallardo has encouraged us to think big about the future of the professions of which we are dedicated to the tourism sector, we launched this post in which we
The digital distribution strategy is one of the biggest challenges faced by tourist accommodation today. On the other hand, there are particularities that differentiate the digital distribution among hotels, hostels or tourist apartments. The steps taken by a user to decide the destination to which he will travel and the services he will hire will