After the post-Fitur hangover, we recovered our weekly content deliveries with a post summarizing trends in hotel services that we detected in this meeting of professionals from the tourism sector, which this year beat again record. No less than 254,000 visitors and 9,700 exhibiting companies, which is said soon … These figures support the good health of the sector and make effective its recovery.
From our stand, included in the pavilion that brought together technology providers for tourism and hotel companies, we received a number of requests for information about our services, with our PMS and our hotel app being customizable the products that have aroused the most interest.
It is fair to recognize that, edition after edition, the companies that are dedicated to the development and marketing of software for hotels, we find a growing competition. We are aware that the market will continue to grow, and that differentiation will be key. Our positioning is very clear and, if our proposals differ, it is because they are made from the knowledge and experience in the sector to which we are going. As our CEO, Raimundo Vidales, says: “we are hoteliers who make hotel technology, so we know what we are talking about”.
Positioning separately, analyze the type of companies that FITUR meets under the umbrella of Fiturtech helps us to corroborate if we are on the right track. And yes, at the moment we can say that our catalog of services for hoteliers complies with the trends on the mode of travel detected, among which are:
1. More online reservations
That the Internet is the channel of inspiration to travel, to search for information, contrast opinions and find the most competitive offer is something already indisputable. The challenge of the hotels will continue to be to achieve a better positioning and a better online reputation. Achieving this goal will be an increasingly costly task but, fortunately, new solutions , such as those proposed by HotelManager, accessible to hotels of all types to simplify hotel marketing, will not fail to appear on the market.
2. Mobile tourist
Mobile bookings continue to grow at a pace that many hotels have not been able to respond to. With the danger of facing a bubble of new development companies that offer applications for any type of activity, the increasingly wide range of hotel apps sees business opportunities in a polarized hotel sector. On the one hand, the large chains that see the need clearly and have embarked on on-demand developments as part of their positioning strategies and customer loyalty ; on the other, the independent hotels and other types of accommodation, which are starting to worry about staying out of the mobile reservations revolution but do not know where to start.
Other technological solutions that complement the traveler’s use of the mobile phone, such as geolocation, virtual reality or mobile payment systems, underscore the trend of mobile services aimed at the tourist sector. The companies that commercialize these products have also multiplied in the latest editions of Fitur.
3. Online loyalty
Just as tourists’ habits change over time and vary from generation to generation, companies in the sector strive to understand what will be their main clientele in the future: millennials. Loyalty programs as we know them until now will be of little use. New formulas and new tools will burst with force in the market. Once the barrier of knowing the new traveler is overcome, we will have to make the effort to communicate in their own language and offer what they really want at the right time and immediately. For all this we need tools that allow online interaction.
4. Integration of channels and functionalities
Any of the solutions mentioned in the previous points make the integration of channels essential, whether they are applied to the commercialization or the management of the business. We speak for example of management systems compatible with other solutions, which allow to centralize the functionalities of the booking engine , the mobile app , the loyalty program and the hotel manager .
5. Outsourcing of hotel services
The practice of outsourcing will be increasingly common. Not only does it control spending by moving fixed costs into variable ones and reducing labor structures in non-strategic aspects, but it also allows hotels to have specialized professionals, gain in performance and efficiency. From there to find consultants and companies with proven experience in our sector.